Blog
Notes on paid media for the AI era.
What's actually working on Meta and Google right now — from the team running campaigns end-to-end.
July 8, 2026
The Hidden Opportunity Gap: What 5 Real Brands Reveal About Scaling on Meta Ads
Five real, fixable gaps that separate brands barely trying on Meta from brands dominating their category — none of which require a bigger budget.
July 8, 2026
You Don't Need AI Max to Show Ads in Google's AI Overviews or AI Mode
Clearing up the misinformation around Google Ads eligibility in AI Overviews and AI Mode after Google Marketing Live.