Blog
Notes on paid media for the AI era.
What's actually working on Meta and Google right now — from the team running campaigns end-to-end.
July 10, 2026
Google Just Made AI Disclosure Mandatory in Ads. Here's the Opportunity Most Advertisers Will Miss.
Google's new 'How this ad was made' transparency labels aren't just a compliance update — they're about to create a visible trust differentiator for brands that get creative production right.
July 8, 2026
The Hidden Opportunity Gap: What 5 Real Brands Reveal About Scaling on Meta Ads
Five real, fixable gaps that separate brands barely trying on Meta from brands dominating their category — none of which require a bigger budget.
July 8, 2026
You Don't Need AI Max to Show Ads in Google's AI Overviews or AI Mode
Clearing up the misinformation around Google Ads eligibility in AI Overviews and AI Mode after Google Marketing Live.